Yahoo! Mail seeks Yahoo! Males
September 11th, 2005 -- Posted in ;P | 3 Comments »I don’t know why I still have a Yahoo account. I remember that I got it after having a Hotmail account because I really thought Hotmail sucked and Yahoo was definitely better. The problem was that everyone kept emailing me at Hotmail (at the time) and I needed an MSN Passport for various reasons.
But with the advent of Gmail, I ditched Yahoo! Mail altogether. I do check my Yahoo! Mail every now and then for… well for reasons unknown I guess. I do receive the random email there from time to time.
I remember when the first Yahoo! Mail login page was very bare. No pictures. And then they decided to ramp up the marketing a bit and added this attractive woman on the front. I remember the first day I saw that and thought it was a nice surprise. They were sprucing up the interface a bit with nice colors, good fonts and a pretty face.
This same face greeted me for a long time.. I’d say a couple years. The other day I noticed that they revamped their interface again! Now instead of the attractive blond, I had a stately-looking elderly man greet me with his magical smile. I thought that was kind of interesting and it made me wonder if they were targeting the older crowd.
Well, today I logged in and this is what I saw:
and I was about to login when I noticed their ad. It reads: “We don’t just find viruses. We zap ‘em.” But when I looked at the picture I couldn’t make out how it related to their ad. Have a closer look yourself:
What pops out (figuratively..and literally) to you? Me thinks Yahoo’s target audience is horny, young men.